Apple VR
Image Source: SensoMotoric Instruments

SensoMotoric Instruments, a German computer vision company has been acquired by Apple Inc. It was founded in 1991 and is based in Teltow near Berlin. The company concentrates in eye-tracking tech which is used in virtual and augmented reality (AR) headsets and glasses.

Considering the fact of acquisition, and more focus done by the company on AR applications, it is speculated that Apple is eyeing on developing a software to be built either into future versions of the iPhone or may prefer to do a standalone business in this sector.

Even though it is not being confirmed by Apple about the acquisition, it has given a clue by saying “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” This response from Apple, was probably to condemn the recent leaks happening about the Apple products which the company would be readying to launch and the same would be leaked far before it came on board.

Prior to this, in the start of the month, during the WWDC event, Apple unveiled ARKit platform, a source where the developers could build apps, which will enable to make use the iPhone camera and sensors to do depth estimation and place virtual objects in real world environments. After which it is seen that there were demos that let you to do accurate measurements with virtual tape measure. Again, the fun little ‘SpaceX rocket landing animation’ places a launchpad in one’s backyard. Apple might use ARKit would act as as the source to streamline these kind of applications.

There has been lot of developments with regard to introducing of new series of products or aligning acquisition as in this case. Apple altogether has been doing things with more care, even though the leaks are on their way. Apple has candidly replied to the queries not getting agitated about the leaks. In other words, Apple Inc. is doing its job on their standards without worrying about any so-called noticeable obstacles through the news being leaked from its company.

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