There has been quite an exciting effect on us when it comes to sports. FIFA has for sure created an effect such as this one due to which we as sports lovers would want to know more about the event. ‘The Federation Internationale de Football Association’ is an association which is governed by Swiss Law, that is based in Zurich and founded in 1904, which now has 211 member associations. FIFA 2017 is an expected enthusiastic event, not only for the football lovers but also for the sponsors to have an attractive marketing platform.
Sources reveal that the global smartphone brand VIVO has got into an agreement with FIFA to sponsor the FIFA International events like football world cup for six years at a €400 million deal. It would cover two tournament cycles. Vivo hence will be the official sponsor of FIFA world cup 2018 and 2022. The company will remain title sponsor for other FIFA events like Confederations cup 2017, 2018 in Russia and FIFA Confederations cup 2021, 2022 in Qatar.
On the promotional aspect, the logo of Vivo will appear on the field advertising boards during every match, event tickets, press release backdrops etc. Also guests will be invited to be phone photographers in the ‘pre-match player warm-ups’ and the company will also offer a customized FIFA World Cup phone which would be and eye-catching concept for the customers as well as the Football fans. Also the FIFA staff would be given the Vivo smartphones to be used on-site.
This is not the first time that they have bragged the title sponsorship of any sports event. Previously they were sponsor for Indian Premier League, a Cricket tournament in India and also bragged the rights for Pro Kabaddi League 2017. Now company will be seen advertising their selfie-orientated smartphones to the world audience.
The FIFA Confederations Cup 2017 will begin on June 17th. As per Senior Vice President of Vivo, Mr. NI Xudong “Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe. The spirit of football is about rigorous and constant progress. As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful, and international brand image. In the meantime, Vivo will bring its personalized, energetic and youthful spirit into the World Cup and the sport of football.”
The organizers felt that constant focus on the development of the smartphone by Vivo was quite attractive. FIFA’s Secretary General, Fatma Samoura stated, “Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a partnership of this nature with the leading global smartphone brand. We are very excited to be working closely with Vivo and keen to see their involvement in the next editions of the FIFA World Cup and FIFA Confederations Cup.”
Vivo is continuing to invest in R&D and has set up seven (7) major research centers across China and the United States. Sports marketing has been in the agenda of the company and hence, here is an accomplishment of it.