Pro Kabaddi League broadcaster STAR Sports has signed five years deal with mobile manufacturer Vivo Mobiles for a price of Rs 300 crore.
Pro Kabaddi is a professional Kabaddi League founded in 2014 through sports management employer Mashal Sports Pvt. Ltd. Star India, additionally the legit broadcaster of the league, owns a 74% stake in the company.
Vivo Electronics is currently the title and the offering sponsor of the Indian Premier League, the most beneficial T20 cricket match. In 2015, Vivo had replaced PepsiCo as the title sponsor for IPL for a length of two years. The deal became pegged at Rs 200 crore and could expire with the 10th season of IPL.
According to Star India, the deal is the biggest identify sponsorship deal for a non-cricket recreation. “For the last 3 years, we have not had a name sponsor. We have discovered a partner which takes place to proportion a common imaginative and prescient with Star Sports and the values which kabaddi brings to the young people of this united states,” stated Sanjay Gupta, managing director at Star India, adding that “Star Sports Pro Kabaddi League” will now be called as “Vivo Pro Kabaddi League”.
— ProKabaddi (@ProKabaddi) May 8, 2017
“Earlier seasons have proven that kabaddi is a sport whose reputation cuts across all audiences. With this association, Vivo aims to target the proper audience and seize the hearts of Indians. We target children and Pro Kabaddi is a developing platform for the Indian kids,” stated Kent Cheng, chief executive officer at Vivo India, a unit of BBK Electronics Corp.
BBK Electronics also owns phone brands Oppo and OnePlus which might be currently sold in India.
The fifth season of Pro Kabaddi League is set to begin in July.
Unlike ultimate year whilst Star India delivered a two-season Kabaddi league, this year Pro Kabaddi League could have one season (over 130 matches) spread over a thirteen-week length. Last month, the broadcaster had initiated the tender procedure to growth the range of groups to 12 from the contemporary eight. The groups may be selected from Tamil Nadu, Haryana, Gujarat, and Uttar Pradesh.
“This deal symbolizes the cellular telephones motive to seize mass marketplace target audience; first it turned into thru cricket and now with Pro Kabaddi League. This will virtually help Vivo attain out to each city and rural audiences at one shot,” stated Tuhin Mishra, handling director and co-founder at sports activities control firm Baseline Ventures.
As for viewership, “the television numbers had been progressively growing for Pro Kabaddi League. So, we're sure the RoI (return on investment) could have made logical sense for Vivo to be on board,” Mishra added.
For the year 2016, Pro Kabaddi League had earned Rs 62 crore in group sponsorship, riding on the back of two-season kabaddi league, in step with a document at the same time published via GroupM ESP and SportzPower, a sports commercial enterprise information company.
— ProKabaddi (@ProKabaddi) May 8, 2017
The on-floor sponsorship of kabbadi fits (inclusive of the Pro Kabbadi League), delivered in Rs 122 crore in 2016, up from Rs 48 crore the preceding 12 months, the file delivered. Chinese Vivo has entered into a five-year sponsorship cope with Pro Kabaddi because the identify sponsor, the employer in a declaration Monday said.
The upcoming fifth season of Pro Kabaddi India’s will encompass 12 teams and extra than a hundred thirty fits spread across 13 weeks.
Vivo Pro Kabaddi season 5 kicks off in July 2017 on Star Sports, India’s main sports broadcaster.
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“Vivo coming on board as the identified sponsor is a big milestone within the growth story of the league. Star Sports will keep its efforts to elevate the stature of the game, in addition, Sanjay Gupta, Managing Director, Star India.
Over the previous few years, Pro Kabaddi has evoked always surging sponsor hobby. They will be promoting Vivo V5s a new selfie phone.