Apple has apologized for the deliberate slow running battery on iPhone 6 and has gone ahead with the solution to provide the current and following users of this version of the phone by charging Rs 2,000 (plus taxes) instead of the charging of Rs 6000 (plus taxes) for the replacement of the battery.
Again, to rebuild the rapport with the customers, the company has resorted to go for a transparent view in terms of revealing the health of the battery in a more visible approach. This will enable the user to understand and know how 'healthy' her or his battery is and gauge the performance level of the battery accordingly.
By doing so, for sure, Apple is planning to get closer to the 'crowd' and encourage them to be proud of owning the iPhone 6 and feel 'insured' of the product bought from Apple Inc., the company!
Seems like a software update was the reason for the slowing down of the battery. However, the feature will stay on phones, as Apple says an upcoming iOS update will "give users more visibility into the health of their iPhone's battery."
“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that,” Apple said.
The power optimization was introduced by Apple through iOS 10.2.1 update in order to prevent unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE.
Apple further states "We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process".
"We know that some of you feel Apple has let you down. We apologize." said the message from Apple.
The series of iPhone viz., iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus and iPhone SE were the ones affected due to the software update.
Apple later rolled out the same update for iPhone 7 and iPhone 7 Plus devices were affected when Apple included an update in iOS that would slow down a phone during peak processing events to prevent the battery from shutting off. That's when the users started complaining of slowing of the battery.
Apple has hence clarified that upgrading to a new battery will clear up any slowdowns related to the update.
In order to switch out a battery on an iPhone, one has to go to an Apple retailer or ship your phone to Apple. You could also use a third-party service or order a kit to do it yourself, though those options will void an existing warranty.