Amazon and Whole Foods in a recent collaboration have decided to launch two new curbside pickups exclusively for Amazon Prime members. All customers need to do is download the Prime Now app after becoming a prime member and place their order online. The groceries will be shopped for by personal shoppers at the store and loaded into customers’ cars upon arrival. This service is set to kickstart in Sacramento, CA and in Virginia Beach, Va., with plans on expanding to various other cities by the end of the year.
Amazon recently announced that Echo users can use their smartphones to shop from the wide range at Whole Foods. All they have to do is say “Alexa, add steak to my Whole Foods Cart” and Alexa records the order. Blending this technology into a shopping experience makes us wonder why it took so long to figure this out. The 30-minute express delivery is another segment of bringing time-tied, quick services to the plate.
A 30-minute hyper fast delivery is available for an additional charge of $4.99 with no minimum order amount regulation. This is slated to work best for customers who are in a hurry or for the elderly who cannot walk around a large store and parents who cannot drag their kids along for grocery shopping. Pickup in an hour is free on orders exceeding $35 and an additional charge of $1.99 for orders less than $35.
Stephenie Landry, worldwide vice president of Prime Now and Amazon Fresh said, “Pickup from Whole Foods Market is clearly the best option for customers who want to grab healthy, organic and fresh groceries at their convenience, all without leaving their vehicle. A customer can order at 5 p.m., pick up at 5:30 p.m. and Whole Foods will have their groceries loaded into their vehicle just minutes after arrival. For an even smoother experience, customers can let us know when they are on their way using the Prime Now app and groceries will be packed and ready as they arrive.”
Prime members also get 10% off sale items which is the same discount they get if the shop at a store, but, they also get exclusive discounts on some items. These savings can be availed in-store, or when using grocery pickup or delivery. The curbside pickup news follows a recent announcement that Amazon Echo smart speakers can now use voice recognition to add Prime Now order items directly to a Whole Foods cart for delivery within a period of two hours. With this announcement, Whole Foods deliveries will be available in all 24 U.S. markets served by Prime Now.