ALDI US CEO Jason Hart recently revealed to Business Insider that the brand is starting curbside pickup for online grocery orders in some parts of the United States. The company has already started testing the curbside pickup service and will gradually roll it out to expand its reach across all the US stores.
ALDI, one of the retail giants, has been in the running since 1976 and now operates from 35 states with nearly 1,700 stores. From an assortment of gluten-free, organic products along with fresh produce, meat, and seafood, ALDI is popular for providing the lowest possible prices on daily must-haves. The brand is slowly increasing its investment in pickup and delivery segment along with other gargantuan competitors in the online grocery purchase market such as Walmart, Kroger, and Amazon.
The retailer began testing for curbside delivery last year in selected cities after the brand got into a partnership with Instacart. The service is still available in a few markets including Chicago and Atlanta but it is slated to expand to all other U.S. stores eventually.
In an exclusive interview on Wednesday, Hart confirmed that ALDI has big plans to grow with Instacart. “We are very excited about this partnership and the initial results are overwhelmingly positive”, Hart added.
The curbside pickup grocery service by the brand will enable shoppers to buy online and then pick up the items at the store. Customers will get a privilege of the packed shopping bag directly being loaded in their cars when they arrive, without having to spend time walking around aisles and at the waiting line at exit counters.
Without giving solid details of when the service will roll out, Hart said, “Curbside pickup is something that we’re going to begin to pilot. That’s in the much earlier stages than what our relationship with Instacart is.”
The biggest retailer giant in competition, Walmart, plans to offer grocery delivery to over 800 stores by the end of the year and curbside pickup services at over 1500 locations. Kroger, which is in a close race with Walmart is already delivering groceries to 900 stores and has plans of increasing the curbside services from 1,100 store locations to 500 more.
Amazon, meanwhile revealed that the curbside grocery delivery service in amalgamation with Whole Foods at select stores will be delivered in as little as 30 minutes from the time of purchase. “We see a huge success and potential in this way of online grocery shopping”, says Hart. ALDI seems to be overhauling to win the raging grocery war.