Apple had called for an internal meeting to discuss on the leaks which according to Apple is a not pleasant one. The employees also felt ‘let down’ with the leaks. The talk was called as “Stopping Leakers – Keeping Confidential at Apple” and recording of the internal briefing was leaked and shared online today by The Outline.
The employees of Apple’s Global Security division held the meeting and the people who attended the meeting were Director of Global Security, David Rice, Lee Freedman, Apple’s director of worldwide investigations, and Jenny Hubbert from the Global Security communications and training team.
Ironically, the seminar’s footage was leaked though. In the meeting, the discussion was on how Apple wanted to stop the leak to its competitors, or most importantly to the press. The meeting also stressed on how much Tim Cook, CEO of Apple hated leaks.
In the meeting, it was stated that the ‘supply chain’ formed the source of leaks. There were parts stolen from Apple 5 and pictures related to this had come from the factories in China. Global Security Director Rice said “more stuff came out of Apple [campuses] last year than all of our supply chain combined.” Rice said that the information was leaked by getting the factory workers bribed for an amount which was three times their salary.
There was a huge leak of Apple iPhone 5C’s external shell in various colors. The company though finds it difficult to shut down the leaks, has to an extent improved when considering the fact of the leaks being reduced to 4 in the year 2016 from 387 enclosures being stolen in 2014.
Tim Cook feels that the sales of the new series if let out before the release would endanger the sales factor and the same was seen when the leaks about the specs of the Apple iPhone 7 and iPhone 7 Plus were let out, due to which some of the potential buyers decided to not purchase the product based on the specs.
However, this does not apply to all as there are core fans of Apple in the crowd and Apple would concentrate on the market creation in these specified sectors.